…get some color

Today I journey into territory usually covered by Zer–the world of sun protection. Wish me luck. Scottish researchers working for a Swedish company (suncare, an international affair) have created a new form of sun protection–a disposable bracelet that changes from yellow to pink when your skin has had enough. Basically, it’s like an egg timer,…

…be in the red

If you’re looking for recent, curiously specific studies then have I got some good news for you.  One such research effort found that eBay pages with the color red on them made consumers more likely to bid higher. Because the color red is so notorious for creating calm, logical, strategic thought processes. No offense red….

…be in the pink

Science has taken something else.  First our hour (although I suppose that was math, not science…or perhaps a team effort) and now they’re taking color. Okay it’s just one color.  Pink. They’re not sure it’s real. Personally, I want to know who “they” are and why “they” think they can question the existence of a…