Super Bowl XLVIIIt’s less than four days until Super Bowl Sunday and you can feel the excitement in the air.

Bets are being placed, fans are participating in friendly (and not so friendly) banter and speculations are being made…and I hear there’s a football game on Sunday too.

While the San Francisco and Baltimore fans are super excited about the actual game on Sunday, for a lot of us (if we’re being honest), Sunday is about the commercials and the half-time show.

With more and more advertisers trying to get the most out of there $4 million per 30 seconds spot, Super Bowl Sunday is turning into Super Bowl Week.

Advertising heavy weights, such as Anheuser-Busch and Volkswagen, already have teaser ads available online.

Yes, some might argue that it takes half the fun out of the Super Bowl experience. But those people clearly do not have enough free time on their hands.

We live in a world of immediacy, and we have no patience. This way we get a taste of what we’ll be seeing on Sunday—a consumer society at its finest.

On the other hand, these “tastes” leave you wondering why we can’t see the whole ad campaign. With a ready and willing audience, why wait until Sunday?

After all, it’s over three days away.

Of course, without the commercials, what would the Super Bowl be? Just a game?

More on the Story: AP

…just for fun:

A sneak peek-

One Comment Add yours

  1. OMC says:

    in an ultimate teaser (or mistake by the local distributor), Budweiser Black Crown has been available at the local Dierberg’s since January 27 – perhaps they should have watched the “teaser”…


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