…be in the red
If you’re looking for recent, curiously specific studies then have I got some good news for you. One such research effort found that eBay pages with the color red on them made consumers more likely to bid higher.
Because the color red is so notorious for creating calm, logical, strategic thought processes.
No offense red. I love you, I do, but you are not a calming, reassuring color. Bulls (who are color blind to be fair) chase you. You represent debt, anger, and the greatest team in baseball (so you have one thing going for you).
But good for you, you’ve found your niche–inciting panicked purchases. Clearly a large part of the population responds to stress by clicking “buy.” Wait, now it makes sense.
Based on these findings it’s a miracle anyone ever buys anything on Amazon. They have their color scheme all wrong. What were they thinking with that golden-yellow and crisp white?
Still, as a notorious over-thinking shopper, the only time red encourages me to make a purchase is when it’s accompanied by a Cardinal’s logo.
“Using Red on eBay Pages Results in Higher Bids”: The Atlantic