…Put Vanity Aside

Once a size 14, now a size 10 (at most)
Today, I have a bone to pick with clothing retailers.
I’ve been on to their scam for a while now, and it seems the media is catching on as well.
I’m talking about the all too common practice of “vanity sizing.”
For those unfamiliar with the term, “vanity sizing” is an attempt by clothing manufacturers to flatter their female customers by changing the measurements of sizes.
In other words, it’s a not so elaborate lie.
Yes, I admit it sounds great. I mean who wouldn’t want to be a size 6 even though they’re actually a size 10?
Unless you go around shouting out your clothing size to anyone who will listen, it doesn’t really change anything.
I’m not claiming that all clothing stores have adopted this practice, but I can tell you from personal experience that some clothing giants have.
I don’t want to point the finger of blame at a specific store so let’s just call this particular brand NavyGapRepublic.
At NavyGapRepublic I’ve gone from a medium to an extra small over the past few years.
My scale would beg to differ with this change in size, but according to NavyGapRepublic I’m slowly disappearing.
Now I realize that plenty of people will think, “Poor dear, she has to wear an extra small” (cue orchestra of tiny violins).
My point is that I’m not an extra small, and yet if retailers continue with this trend I (and a lot of other consumers) won’t fit into their clothes anymore. At least not without the help of a tailor.
There’s a problem when a healthy, active person can’t buy clothing that fits at a regular store.
It’s called an excess of vanity.
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The Whole Story: Vanity Sizes
…just for fun:
Posted on April 20, 2010, in Humor, News, Opinion and tagged Banana Republic, clothing, Gap, Old Navy, sizes, vanity. Bookmark the permalink. 2 Comments.



Totally agree!
Banana is the worst! Although, my personal favorite J.Crew is also very bad about this…I used to work retail and I won’t mention any names but did you know that mirrors in the fitting room of some stores elongate the reflection much like you see in a fun house. True story.
That’s crazy about the mirrors, but it doesn’t surprise me.